Jay-Z trashes former business partner’s job as ‘lazy’, ‘shit’ during trial

Jay Z called the work of perfume company Parlux “lazy” and “crappy” during the breach of contract lawsuit against the rapper.

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According to The Post, Jay-Z trashed Parlux’s job in court on Monday because they sold his cologne – Gold Jay Z – at a discount pharmacy called Superdrug based in the UK without telling him.

“It’s shitty, lazy work,” the 51-year-old rapper and businessman said on his second day on the witness stand today. “In fact, I’ve always had issues with the quality of the lazy work that came from Parlux.”

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According to Jay-Z, he never signed or authorized Parlux to sell his cologne at the discount drugstore.

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“We are trying to build a brand,” he continued. “You’re almost cutting off the brand’s legs by putting it in discount stores. “

The record director also had an issue with one of Parlux’s commercials for the signature cologne that allegedly featured liquid gold dripping onto a woman’s body.

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“Pretty much like all of their ideas – lazy,” he said, while also describing the ad as a “B-rate”.

Antoine Viola, the attorney representing Parlux for the breach of contract lawsuit, allegedly claimed that Jay-Z “constantly threw sand in the gears” when it came to Jay Z Gold Cologne being a financial success and a successful perfume.

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“Absolutely not,” Jay-Z replied to his lawyer’s question, Alex Spiro, if he wanted the product to fail. “If I hurt Parlux and I hurt Gold Jay Z, they’re in my name.”

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“I’m not going to cut my nose to upset my face,” he continued. “It was a tough relationship but I was always trying to create something amazing.”

Spiro also reiterated Jay-Z’s disappointment with the cologne sold at discount drugstores.

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“He didn’t want a product on Walmart shelves between hand sanitizers and Tic Tacs,” Spiro told the court during his opening statements last month. “He wanted it to be something special and selling his product through those kinds of channels and in such ways would diminish Jay-Z’s brand.”

Parlux first sued the rapper and his company S. Carter Enterprises for $ 18 million in 2016 for allegedly failing to promote Jay Z Gold cologne as stated in their signed contract. Jay-Z then allegedly counterattacked Parlux, claiming the fragrance company still owed him nearly $ 3 million from their deal.


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