Gummy Vitamins Market Analysis, Growth Opportunities, Future Demand, and Major Player Updates by Forecast to 2026


In recent years, consumers have opted for supplements made with natural colors, high in vitamins, low in calories, and without synthetic additives.

PORTLAND, OR, UNITED STATES, September 15, 2021 / – Gummy Vitamins Market by Type, Demographics and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026, “The global Gummy Vitamins market size was $ 5.7 billion in 2018 and is expected to reach $ 9.3 billion by 2026, registering a CAGR of 6.5% from 2019 to 2026. The report offers a detailed analysis of changing market dynamics, size and trends of the market, market estimates, key investment pockets, major segments and business performance of major players.

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With a growing awareness of wellness and personal health, people around the world are now incorporating vitamins and supplements as part of their routine diet. According to the AMR study, over 60% of adults consume vitamins daily and over 50% take a supplement daily. Consumers are now much more dependent on vitamins and other essential nutrients from additional supplements outside of food intake. The dietary supplement market has grown rapidly amid increasing vitamin deficiencies among the population, the proliferation of preventative health care solutions, taste and convenience; thus, motivate children and adults to take vitamins.

Gummy vitamins are most likely to play a central role in preventive health care. The aging population is now largely affected by health-related diseases. In addition, the impact of vitamin deficiency can be lessened by incorporating gummy vitamins into the daily diet. As a result, consumers all over the world are now venturing into an alternative form of pills i.e. gummy vitamins to address the deficiency of nutrients, mainly vitamins in the body. The increasing adoption of an alternative form of vitamins is driving the growth of the gummy vitamins market.

Gummy vitamins contain a substantial amount of added sugars. For example, a popular brand of gummy multivitamin for children is made up of three different types of added sugars and has about 3 grams of sugar and about 15 calories per gum. Consuming large amounts of added sugar leads to heart disease, obesity, and tooth decay. Although gummy vitamins may not contain a large amount of added sugar, they can contribute significantly to excessive sugar intake if the consumer consumes multiple gummy vitamins per day. To reduce the amount of added sugars in gummy vitamins, manufacturers can add sugar alcohols instead. Over-consumption of sugar alcohols leads to nausea, diarrhea, and other digestive symptoms.

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The global gummy vitamins market is segmented on the basis of type, demographics, sales channel, and region. Depending on the type, the gummy vitamins market is studied through a single vitamin, multivitamin and prebiotics. The market also segments the global gummy vitamins market by demographics into children and adults. On the basis of the sales channel, the global market is studied through hypermarkets and supermarkets, specialty stores, retail pharmacies and online sales channel. Regarding regions, the market is studied in North America, Europe, Asia-Pacific, and LAMEA.

Some of the major players in gummy vitamins market analysis include Bayer AG., Pfizer Inc., Church & Dwight, Inc., The Honest Company, Inc., Pharmavite LLC., SmartyPants Vitamins, Olly Public Benefit Corporation, Bettera Wellness , Hero Nutritionals LLC. and Ion Labs, Inc.

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