Pharmaceutical company GSK has launched a health education campaign to support the responsible use of everyday over-the-counter medicines.
The Let’s treat it right A campaign has been launched to help bridge the knowledge gap for patients using everyday medications such as readily available pain relievers. The campaign offers advice on things like dosage for individuals and family members, including children and the elderly, as part of self-care and family care regimens.
GSK said it launched the campaign after a survey of nearly 2,000 people showed that while 80% of Europeans accept it as their responsibility to manage their own health, only two in ten feel confident about be able to do it. This is supported by an increase in the number of people looking online for ways to treat ailments, highlighting the need to improve patient health and self-management resources.
GSK will launch the Let’s treat it right with a particular focus on the responsible use of pain medications, and will seek to expand into other areas of daily health over the coming year. The campaign will seek to provide advice to the public on the proper use of pain medication, such as how much to take and how to store and dispose of medications correctly.
In addition to supporting the public, Let’s treat it right is also intended as a resource for frontline health experts.
Dr Sarah Jarvis, GP and Clinical Director of Patient.info, says: “As a GP, I get many questions about the right way to use everyday over-the-counter medications. You can find a lot of information online, but it’s not always easy to know which sources to trust. This is why I welcome the launch of initiatives such as Let’s treat it right. The campaign provides people with reliable information and advice, for example by addressing the concerns of parents who have questions about the dosage of drugs for their children and elderly patients who take drugs for other health problems. This will allow people to manage their pain better on their own and to do so in a responsible manner. I believe this approach to pain management will help ease the strain on health systems and have a positive impact on society globally.
Theresa Agnew, Global Head of Pain Relief Category at GSK Consumer Healthcare, said: “Accelerated by the global pandemic, we find ourselves in charge of our health and well-being like never before. We want to empower and support consumers in responsible use. medicines and support the millions of pharmacists and physicians in their crucial role in this regard. We need to bridge the knowledge gap and deploy the Let’s treat it right campaign is an important step to achieve this.